What is MLM?
Multi-Level Marketing aka MLM is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation.
MLM a bad word?
MLM or Multi-Level Marketing has become a bad word to some; in fact, there is usually a “scheme” added to the end of that phrase to indicate disgust with the practice. However, home businesses or MLMs are not only successful but they emphasize the ability of individuals to take control of their own earnings. Do not let a few bad apples spoil the bunch; MLM can be a great way to start your own business and make it succeed!
There are several things that the MLM has going for it. First, it reduces the need for overhead that strangles so many start-up businesses. Most MLMs require relatively small initial investments when compared to the average business. Further, they offer the chance to build a downline of distributors quickly without hiring a huge sales force. What is not to like?
Unfortunately, there have been a few examples of illegal pyramid schemes, price-fixing and emphasis on recruitment that have given MLMs a bad name. However, there are plenty of good people involved in MLMs, and some have built a successful and legitimate business with them. Clearly, not all MLMs are “bad.”
The best thing about a good MLM is the support it offers. For those who are just venturing into the sales market, it can be overwhelming to work independently. Most MLMs offer great advice and assistance from those higher up who recruited you. Further, most of the companies take care of branding and marketing materials so all you have to do is sell.
Just like any sales job, MLMs are not all a bed of roses. Sometimes you have to work particularly hard and you have to be prepared for stretches when sales may not be as great as you hoped. However, the very infrastructure that defines MLMs makes those times easier to bear. An MLM may be the best way to get into sales and ultimately build a great business model!
Research has shown that MLM or network marketing is not properly marketed and it’s concomitant requirements disclosed so that those who join have informed decisions. Before we go any further, here are some of the prominent people who endorse, recommend and give validity to the MLM industry:
“The best investment I ever made.” ~Warren Buffet, the world renowned billionaire.
“What’s beautiful about network marketing is you get all the benefits of being a business owner, without all the headaches, and without the same level of risk. And so I think network marketing’s amazing!” ~ Tony Robbins.
“Network Marketing gives people the opportunity with very low risk and very low financial commitment to build their own income-generating asset and acquire great wealth.” ~ Robert Kiyosaki.
Bill Clinton speaks to Network Marketers: “You strengthen our country and our economy not just by striving for your own success but by offering the opportunity to others.”
“In today’s world, working for your self is actually the safer route, and working for a corporation has become the riskier proposition.” ~ Paul Zane Pilzer.
“Network Marketing is really the greatest source of grass root capitalism, because it teaches people how to take a small bit of capital, that is our time, and build the American dream.” ~ Jim Rohn.
“When I read in Fortune Magazine that Warren Buffet, the billionaire investor, was investing in direct sales (Network Marketing) I decided I was missing something.” ~ David Bach.
“The future of Network Meeting is unlimited. There’s no end in sight. It will continue to grow, because better people are getting into it. It will be one of the respected business methods in the world.” ~Brian Tracy.
“What you sow you reap. It’s the law of nature. Network Marketing is perfectly aligned with that. You truly get EXACTLY what you are worth. NO nepotism, NO favouritism. That’s rare today.” ~ Bob Proctor.
“Network Marketing has proven itself to be a viable and rewarding source of income. There have been some remarkable examples of success.” ~ “Direct selling is actually one of the oldest, most respected business models in the world and has stood the test of time.” ~ Donald Trump.
“Network Marketing has produced more MILLIONAIRES than ANY other industry in the history of the world.” ~ Les Brown.
“The future of employment is self-employment. Direct selling is one of the few business opportunities that offers average people, with above average ambition to achieve an above average lifestyle, peace of mind and financial security.” ~ Darren Hardy, Publisher of SUCCESS Magazine.
“Network marketing has come of age. It’s undeniable that it has become a way to entrepreneurship and independence for millions of people.” ~ Stephen Covey, Author of “The Seven Habits of Highly Effective People.”
David M. Spina
Secret Wealth Creation Online